A model for content and technology

To configure an organisation’s content and technology for maximum benefit, you need to know what the options are. This blog describes a model for content and technology options in terms of Sources, Platforms, Relevance, Automation and Engagement.


Content may be sourced manually or automatically. Once created it adds to a bank of content which can be reused:


Content may be published to different platforms (social, email, websites, apps, ads):


Consumers respond better to content tailored to their attributes, behaviours and preferences.


Automation helps to promote content to the right person at the right time on the basis of an event, such as:


Users may engage with the content in a number of ways:

comments powered by Disqus