Welcome to digital shift, a blog about digital strategy and change.
IT vs Digital
09 February 2013
What’s the difference between corporate IT and digital - and what should their roles be in producing and supporting the organisation’s digital products and services?
Talking policy
05 September 2012
I’ve been thinking about how to help policy teams make better use of the web. Here are some messaging styles that could be applied to policy outputs:
Design pack
22 August 2012
How do you ensure that an organisation’s web estate conforms to consistent, high-quality design? It’s a problem I’ve recently been addressing.
Strategic principles
24 June 2012
I’m currently writing a digital strategy for the organisation I work for - a non-profit promoting science.