Welcome to digital shift, a blog about digital strategy and change.

Platform competencies

08 May 2016

This excellent article by Mark Thompson from 2015 sets out the definition of a ‘digital business’ as one that is specifically configured to exploit shared internet-based infrastructure’s unique ability to:

A model for content and technology

06 April 2016

To configure an organisation’s content and technology for maximum benefit, you need to know what the options are. This blog describes a model for content and technology options in terms of Sources, Platforms, Relevance, Automation and Engagement.

The new rules of digital marketing

08 November 2015

How can digital marketers co-ordinate content and data across fragmented systems?

Digital Transformation

20 April 2015

Here are three powerful themes at the heart of digital transformations.

The New Marketing

26 November 2014

I think a lot of people don’t know what marketing should look like in an internet age.